Don’t Be a Creeper – Engage!
Posted by Amy Drill
You’ve heard all the buzz about this social media stuff and how important it is to be out there and listening. So, you set up a Twitter account to monitor tweets and see what’s being said about your company or industry.
But how long are you planning on being a wallflower before you decide to get out there and join the party?
I’m not looking to point fingers or anything, but how long is too long – especially when you have followers?
DSW has had a Twitter account since March 2009, and has over 400 followers, without a single tweet. Same thing with Target. Their account was created in May 2009 and are approaching 1,500 followers without answering that ever so simple (and yet sometimes complicated) question “What are you doing?” And these are just two large brands that I found in a quick search.
If two bigger brands like these are sitting on the sidelines, I can only imagine the number of small to medium size businesses that are doing the same. At the very least, engage and post specials, deals, or sales for the upcoming week. You don’t have to start out engaging right from the start, but at least utilize the tool for broadcasting messages to followers, especially if you have them by the hundreds without ever needing a single tweet. Clearly, with a follower list, customers or potential customers are interested in hearing from you, even if you haven’t said anything yet. Why not give them what they are looking for?
Don’t be that company that waits too long to get involved. Don’t be a creeper.